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Links have always been an important factor
for Search Engines in order to determine the importance of
a web site towards a specific topic. Google even invented
a technology which determines a site's ranking by a system
called Page Rank which is based on Inbound Links to a page.
Link text (the text that is clicked on when clicking on a
link) is singly the most important factor when Google determines
the rankings for any given search term.
Even before Google came on the scene, link
popularity (linkpop) was being used by one or two search engines
as part of their algorithm when determining the rankings for
any given searchterm. Then when Google arrived with their
link-based PageRank, link popularity took off and became an
absolute essential ingredient in achieving top rankings.
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The idea behind linkpop is that the more pages
that link to a page, the more important the page is and it,
therefore, deserves a higher ranking than it would otherwise
have.
Some engines simply counted the number of
links coming into a page (inbound links), but Google took
the idea a step further. Each inbound link comes comes from
a page which itself has inbound links. The more inbound links
on the linking page, the more important that page is and,
therefore, the more important the link to our page is. So
Google gives more weight to inbound links from important pages
that it does to inbound links from lesser pages.
Google is the world's number one search engine,
and currently provides the results for around 80% of all the
searches done in the world. Because of that, it is vitally
important for any website that relies on search engine traffic
to do well in Google. Doing well in Google means making the
site 'important' in Google's eyes and, to do that, the site
must have good inbound links - as many of them as possible,
and preferably from important pages (pages with medium to
high PageRank values).
Inbound links serve three purposes:
(1) they add linkpop and PageRank to the
site, (2) they send traffic to the site, and (3) if the link
text (the text that is clicked on) is good, then the page's
rankings can be improved.
(1) for linkpop, either text or graphic links
are fine, (2) for traffic, text links are known to be more
effective than graphic links, and (3) to positively affect
a page's rankings, text links are the best. So get text links
and not graphic links.
(1) for linkpop, get links from anywhere,
(2) for traffic, get links from related sites, and (3) to
improve the page's rankings, get links from anywhere - the
higher the PageRank of the linking page, the better and, whenever
possible, make sure that the link text is one of your main
searchterms
Inbound links are important for websites
that want to move up the rankings. Inbound links, with the
right link text, are essential for achieving top rankings.
Most websites are not natural link magnets,
and link acquisition can be time-consuming and frustrating.
Many websites that are approached by email will say no, but
some will say yes. For top rankings, it is essential to take
the time and get many inbound links.
Google's "Big Daddy" update, which
was rolled out during the first part of 2006, was largely
concerned with their crawling and indexing functions. The
update contained a new concept for them - making a mathematical
calculation to determine how many of a site's pages to have
in the index. The mathematical formula is concerned with the
nature and trustability of links coming into a site, the nature
of links going out of it, and the quantities of those.
The new crawl/index system doesn't specifically
penalise sites for having too many links of the 'wrong kind',
but it doesn't give them credit for crawl/index purposes,
and many sites suffered by having large numbers of pages removed
from the index.
This is important, because it means that exchanging
links willy-nilly can actually cause some or many of a site's
pages to be removed from the index, due to the lowering of
the site's IBLs/OBLs score.
So it is better to exchange on-topic links
than to exchange off-topic ones. The days of a link is a link
is a link are over. The helpfulness of an over-abundance of
reciprocal links are gone, and it can actually cause some
of a site's pages to be dropped from the index.
What
is Real Estate Link Exchange? |
What
represent link exchange? |
Real
Estate Link Exchange vs. other systems of Link Exchange | How
do we get inbound links? |
Why
Exchanging Links? |
