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Link Exchange ("Reciprocal Link Exchange")
is a practice of exchanging links with other websites. There
are many different ways to arrange a link exchange with webmasters.
The simplest way of doing it is to email another website owner
and ask to do a link exchange. Also
visiting webmaster discussion boards which offer a dedicated
link exchange forum where webmasters can request a link exchange
be it of a certain category or open to anybody.
Link exchange has been a long time practice
by website owners since the beginning of the web. In the last
few years (after year 2000), this practice has gained more
popularity as search engines such as Google started favoring
sites that had more links in the rankings. This system was
very accurate at gauging the importance of a website when
it first started, leading to the popularity of Google.
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However according to some experts, search
engines no longer place a heavy emphasis on reciprocal links.
Instead, the popularity or credibility of a site is now gauged
by one way incoming links to that site. In addition, analysis
suggests, that it is very important both that the theme of
an incoming link be relevant to the page being linked to.
Link exchange between non related sites might
affect the ranking of websites in the Search Engine Result
Pages (SERPs). Link Exchange between websites in the same
industry can help them and if the website owner does not want
to link to direct competitors it is adviseable to exchange
links with sites that complement the content of their website.
Many webmasters frequent link exchange directories
to try and build up their link popularity by searching for
other webmasters that are listed in the directory who are
also looking to trade links.
Many of these link exchange directories charge
a fee for access to their webmaster database or directory
but you can find many free ones out there if you search the
net. Link exchanges can sometimes be very useful but be very
careful with whom you trade links with.
As stated before, trading links with the wrong
site can have a negative impact on your web site. The best
bet is to maintain a 'strict' linking method where you neither
accept links from non-related web sites or post links to non-related
web sites.
Although it may be more difficult finding
sites that closely resemble your site you will find that the
end result is much better than simply linking to thousands
of sites that are not in your industry or similar to your
site in any way. Achieving ten links from sites that are close
to yours is much better than getting a hundred from sites
that are completely different.
Another thing to consider is that search engines
look at the sites linking to you and derive a 'theme' for
your site based on your web site content as well as content
from the sites linking to you.
There are so many things to consider and many
'undiscovered' methods that the search engines use that it
is impossible to fully understand how linking affects your
web site but it is generally known that links from other sites
simply do not help your cause.
What
is Real Estate Link Exchange? |
What
represent link exchange? |
Real
Estate Link Exchange vs. other systems of Link Exchange | How
do we get inbound links? |
Why
Exchanging Links? |
